Marketing an Event for $150 Using YouTube
Jennifer Laycock, Editor of Search Engine Guide, explains how they are marketing an upcoming conference using a homemade video on YouTube. The video cost them just $148. It took 18 hours of time...
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Half of Women Influenced by Blogs In Purchase Decisions
Half of women surveyed said that blogs influence their decisions to purchase. That comes from a recent survey of roughly 6,000 women by BlogHer (the network of women bloggers) and Compass Partners. The...
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To Reach SMBs, Don’t Pin All Your Hopes on Social Media Sites
Reaching small-business owners, managers and decision-makers is notoriously hard to do. You know that, right? There are lots of reasons for this — here are just a few: The small business market is...
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Should You Start a Social Community?
With social media sites all the rage, a lot of companies have considered whether to start an online social-networking type of community. The Online Marketer blog offers 21 questions to consider before...
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Understanding the Small Businesses that Get Angel Investment
There’s a good book out called Fool’s Gold that gives a snapshot of the typical angel investor. The book also describes the kinds of businesses that angels invest in (along with characteristics and...
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Tipping All Those Small Business Service Providers
Ah, that annual dilemma: how much do you tip all the service providers that serve you throughout the year? Many of those service providers are self-employed small business people. CNNMoney has the...
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What do Startups REALLY Want from Banks?
What do startups and young small businesses want from their banks and credit unions? It’s not just friendly service (although that helps a lot!). Today’s startups and early-stage small businesses want...
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Appealing to Four Categories of B2B Decision Makers
Do you know the four information preferences of B2B decision-makers? If you don’t, you should. Bryan Eisenberg writes in an article at ClickZ that business decision-makers fall into one of four...
View ArticleUS and European Entrepreneurs – More Than an Ocean Divides Them
You have to watch this video to get an idea of the gulf in attitudes between American and European entrepreneurs. The world may be flattening, but not everyone in Silicon Valley has heard the news....
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ADP Jobs Report Shows Why Small Biz Will Be the Innovators Coming out of This...
The ADP Small Business Report shows that the job losses among small businesses were steep during December 2008. Small businesses lost 281.000 jobs during December. Note that small businesses have not...
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